I recently returned from a trip to Key West, chasing something I couldn’t quite name — maybe inspiration, maybe clarity. What I found was both. And it came in the form of a quiet, sun-drenched room above Ernest Hemingway’s house.

Hemingway wrote from 6 a.m. to noon every day. No excuses. No waiting for the muse. Just him, the page, and the discipline of showing up. That rhythm — that sacred window of creative labor — struck me harder than I expected. I’ve always wanted to be a successful writer, but standing in his studio, I realized I’d been romanticizing the outcome and underestimating the process.
Success, it turns out, isn’t a lightning strike. It’s a ritual. It’s the decision to return to your goals again and again, even when it’s hard, even when no one’s watching. Hemingway didn’t just write books — he built a life around writing. And that’s what I want too.

This trip reframed everything for me. It reminded me that planning isn’t just about organizing tasks — it’s about honoring your future. It’s about creating space for your deepest goals to breathe, evolve, and take root. That’s why I’m launching Franklin Week — a ritualized countdown that blends reflection, planning, and emotional momentum.

Franklin Week is my way of recommitting to that rhythm. It’s a week of looking forward and looking inward. It’s a chance to align my weekly actions with my long-term goals — not just to get things done, but to become the person I’m meant to be.
So here’s to showing up. To planning with purpose. To becoming the author of your own life.