Book Topics

Table of Contents

  1. Discover Your Why
  • Passions and Strengths
  • (Re)Examine Your Values
  • Your Personal Impact
  • Expand Your Life
  • Connect With Others
  • Be Generous with Yourself
  • The Personal Mission Statement
  • Money
  1. The Decision Tree
  • Define the Decision
  • The Value of a Side Business
  • Opportunity Costs
  • You Might Be a SME
  • Do You Have a Mad Skill?
  • Money (Again)
  • Kendal the Consultant
  • Grandpa’s Jams
  • Mountain Bean Roastery
  1. Goal Setting and Motivation
  • Life Goals
  • The Roles We Play
  • Long Term Goals
  • Mid-Term Goals
  • Short-Term Goals
  • Establishing Priorities
  • Managing Time
  1. It Starts with a Great Idea
  • Solving Important Problems
  • Go Big – From Home
  • Customization
  • Headline: Local Retailers Produce Business Ideas
  • Me, Incorporated
  • Your Value Proposition
  • The Perfect Pitch
  1. The Essential ‘Abilities’
  • Profitability – Services
  • Profitability – Goods
  • Cost of Goods and Services
  • Overhead and Net Profit
  • Marketability
  • Your Target
  • Local Competition
  • Broad Consumer Markets
  • B2B Markets
  • Feasibility
  1. Planning Your Start-up
  • Making it Real
  • Mission Statement
  • The Value Proposition
  • Business Description
  • Products and Services
  • Revenue Model
  • Start Up Costs
  • Operating Plan
  • Executive Summary
  • Conclusion
  1. Opening a Business
  • What is in a Name?
  • Common Forms of Small Businesses
  • Sole Proprietorships
  • Limited Liability Companies
  • Corporations
  • Parker Woodworks
  • Licensing & Registrations
  • Banking
  • Insurance
  • Branding
  • Pathway Horizons
  1. Digital Marketing
  • Inbound Marketing
  • How to Start a Website
  • WordPress
  • Premium Themes
  • Content
  • Good Vibes Yoga
  • Pictures
  • Graphics
  • Words
  • Video
  • Finish Your Website
  • Blogging
  • Search Engine Optimization
  • Social Media Marketing
  • Management Tools
  1. Red Flags and Bad Decisions
  • Face It – You Are a Mouse
  • You Are Better Than the Rest
  • Big Red Flag – Hubris
  • Small Red Flag – Disorganization
  • Managing Digital Assets
  • Believe in Yourself
  • Self-Efficacy
  • Switching Horses Midstream
  1. Business Blueprints
  • Consulting
  • Website Development
  • Training
  • Photography
  • Interior Plant Rentals
  • Crafting for Online Sales
  1. Non-Profit Blueprints
  • IRS Form 1023
  • Pet Rescue and Training
  • Cooperative Business Development
  • Urban Farming
  • GED Preparation & Training