Unless you need financing of some sort, you probably do not need a formal business plan. However, every start up, no matter how small, needs a plan of some sort. At GTF we do business planning that ends up as content for a website.

Even if the site is a simple online brochure that provides legitimacy to your side hustle, the website tells the story. Business structure, financials, and the operating plan might be good for family and friends who may be able to provide advance and guidance. And the entire plan provides a road map for success.

Everything on your web site forms a type of ‘business plan’. The website is like a short cut to a long business plan. You do a website and test everything out then start your business. I would like you to do the planning in advance before embarking on opening a business or establishing a digital presence. It will help you avoid common mistakes.

Consider you to be your own investor. Your life is important, and starting a business, small or not, should account for your effort and investment. A business plan, as outlined in this chapter, will give you everything you need to be successful – and then some.